Maximize Your Social A OneStop Guide to Building a Social Media Strategy for Marketing and Business Success (Audible Audio Edition) Neal Schaffer Audible Studios Books
Download As PDF : Maximize Your Social A OneStop Guide to Building a Social Media Strategy for Marketing and Business Success (Audible Audio Edition) Neal Schaffer Audible Studios Books
Create and maintain a successful social media strategy for your business. Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create - and execute upon - their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy. Outlines preparation for, mechanics of, and maintenance of a successful social media. Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the "AdAge Top 100 Global Marketing Blog", Windmill Networking, and a global social media speaker. Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself - and do it right.
Maximize Your Social A OneStop Guide to Building a Social Media Strategy for Marketing and Business Success (Audible Audio Edition) Neal Schaffer Audible Studios Books
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Maximize Your Social A OneStop Guide to Building a Social Media Strategy for Marketing and Business Success (Audible Audio Edition) Neal Schaffer Audible Studios Books Reviews
When it comes to social media, Neal Schaffer is the WYSIWYG purveyor of information, resources and actionable advice. Neal is arguably one of the hardest working experts in the business and delivers with this new book covering all things social media. He has already written two well-regarded books on LinkedIn. So when Neal announced he was writing a complete book on social media, most of us thought "It's about time!" The result, Maximize Your Social, can serve as a blueprint for any individual or business interested in leveraging new tools, tactics and strategies for marketing in our brave new social media world. My somewhat disclaimer is that I penned a section on how to develop social media guidelines for a company or organization. However, contributing to the book was like having one scene in a movie I didn't see the final result until I downloaded the version to enjoy on a cross-country flight. This is a book that covers it all. Use the wealth of information and guidance as a foundation for taking your social media program to the next level.
Any marketer worth a salt is powering through social media books, because so many of the old rules have been tossed out, and the new rules are far from clear. But most of the books (Rob Garner’s "Search & Social" as a shining exception) leave you with a bloated-on-beer feeling when one elegant cocktail was called for. Neal Schaffer’s "Maximize Your Social" is just such a cocktail. It’s neat and thin, and gets granular from the get-go, delivering the simple mechanics, eschewing the theoretics. On page 92, for example, Schaffer walks you through maximizing your presence on Google+ so cleanly that all the grubby SEO of old can be left in the rear-view. Downside of a thin book? Would have liked more insights into the visual networks like Pinterest—especially for companies that don’t sell visually appealing products. But maybe next book?! Net net Quick, smart, follow.
I bought this book after seeing Neal Schaffer speak at the Social Media Marketing World conference. He was one of my favorite presenters, and continues to be one of my favorite authorities when it comes to social media marketing. This book is more about process and theory so read it expecting to have a great plan of action afterward, but not delving super deep into any one social media platform. I think this is a must read for anyone who is serious about getting results from social media marketing and really any marketing in modern times.
Neal Schaffer’s Maximize Your Social is a primary text read for NSU’s MKT 3610 class in social networking. And when asked what book I recommend for those getting up to speed on social content marketing, this is the one I suggest. It covers everything needed to create and execute a social media strategy.
The book, in my opinion, qualifies academically as a primary reading for undergraduate level courses. The recommendation is based on the following
1) Neal is a social networking pioneer with a wealth of practitioner experience. But unlike many practitioners that harp on their client tactic successes, Neal is a masterful strategist that applies his client experiences to the entire process of creating and fine tuning social strategies for enterprise wide adoption.
2) The book is perfectly organized for a course on social networking adoption. The sequence of topics starts with a status check on what’s going on in the world of social media. Mentoring is then provided on developing an overarching strategic framework after auditing your key social assets and enterprise objectives. Strategies for acquiring and engaging audiences are then covered one social platform at a time. This allows platform mastery for all stages of prospect courtship as opposed to mastery of a platform technical capabilities.
3) After platform mastery, the book focuses on the ever needed subject of measurement and social business development. Neal provides as good an overview of social media ROI, onboarding and social team development as any publication devoted to the subject.
4) The book is very well written in a direct, “how-to” style especially suitable for undergraduate upperclassmen.
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